About NinetyOne Jewellery
NinetyOne Jewellery is a mother-daughter brand, founded by Emma and her mum, Karen in Yorkshire. It is built on a shared love of creating pieces that feel personal and make you feel put together in seconds. We design jewellery for those moments when you want to feel like yourself, just a little more confident, a little more put together, a little more you.
Every piece is thoughtfully designed to be that finishing touch you reach for every day, the one that makes everything else fall into place.
About us
The story behind the brand
Emma and Karen combined their creative instincts and long-standing passion for jewellery making to build something special. What began as a hobby quickly grew into a purpose-led brand rooted in quality, honesty, and thoughtful design. With Emma’s background in sustainability and Karen’s creative eye, NinetyOne Jewellery was born.
Karen designs the collection of high quality, beautifully made, hand-finished pieces that feel luxurious without the luxury price tag. Emma runs the business and brings it to life through our website and wonderful trusted retailers.
About us
Their values
At the heart of NinetyOne is a commitment to sustainability, inclusivity, and supporting the communities around them. Emma and Karen work closely with trusted suppliers, prioritise responsible materials, and champion local businesses across North Yorkshire and the North East. Every piece is created with care, designed to be worn often, loved deeply, and enjoyed for years to come.
About us
Jewellery with purpose
NinetyOne’s designs are made to uplift. To give women the confidence to play with style, embrace colour, and express who they are. Whether it’s a subtle everyday staple or a statement piece that sparks conversation, each design is thoughtfully crafted to celebrate individuality, not conformity.
“Starting NinetyOne with my mum has been one of the most exciting and meaningful chapters of my life. What began as something we simply loved doing together has grown into a brand that celebrates confidence, creativity, and the joy of expressing yourself through jewellery. Every piece we design carries a little bit of us in it, our shared passion, our Yorkshire roots, and our belief that jewellery should make you feel truly yourself. Seeing women wear our pieces with pride is one of the most exciting feelings!”
Emma
