Hello & Welcome to NinetyOne Jewellery

We can’t quite believe we’re writing this…
Welcome to the official home of NinetyOne Jewellery! After a year of experimenting, refining, learning, and pouring our hearts into every detail, we’re so proud to finally launch our online store, going live on 28th November.

NinetyOne Jewellery is a mother–daughter brand based in Yorkshire, run by me (Emma) and my mum, Karen. What started as a creative project at the kitchen table has grown into something far more meaningful, a brand built on warmth, craftsmanship, and the belief that small things can make a big difference to how we feel every day.

Every piece you’ll find here is handcrafted in small batches by Karen in her home studio. We design jewellery that’s premium yet fun, elegant yet wearable, and always created with care.

We believe some of the biggest joys in life come from the smallest things, which is very fitting for jewellery!